Tesla 404 Error page

My Role:

UX Writer


Figma, Google Docs


Create a 404 Error Page that reflects Tesla’s brand identity and informs users of how to get back to Tesla’s homepage



With the surge in interest for electric vehicles, we want to create a 404 Error Page that retains user interest on



How can we create an interesting 404 Error Page that remains true to Tesla’s futuristic and innovative brand identity; but also, entices the user to remain on Tesla’s website even when they’ve reached a page that either does not exist or no longer exists.


Basic Process:

Brand and User Research > Plan > Rough Draft Content Design > Prototype