Project:

Tesla 404 Error page

My Role:

UX Writer

Tools:

Figma, Google Docs

Scope:

Create a 404 Error Page that reflects Tesla’s brand identity and informs users of how to get back to Tesla’s homepage

Goal:

With the surge in interest for electric vehicles, we want to create a 404 Error Page that retains user interest on Tesla.com

Challenges:

How can we create an interesting 404 Error Page that remains true to Tesla’s futuristic and innovative brand identity; but also, entices the user to remain on Tesla’s website even when they’ve reached a page that either does not exist or no longer exists.

Basic Process:

Brand and User Research > Plan > Rough Draft Content Design > Prototype